In a comment on “Why Customers Don’t Flee,” Chris adds “too much work.” I’ll add “too hard to evaluate alternatives.” But before we go much further, I’ll ask, is this the right question? Given that few customers leave after most breaches, is it useful to ask why they’re not leaving, or are there other questions which should occupy our attention?
Pro-interesting question: People are concerned. Measuring the cause of variation will help them get control of the situation, and thus their fears.
Anti-interesting question: there’s only so many hours in the day.