Tom Peters has a blog, and in “The Days of Our Lives,” writes about the importance of being present for your customers, not for yourself. I really like his blog. It has a good mix of hubris and humility:
This may be day 45 and mile 76,000 for me, but for the Client it is D-Day for an Important Event (often their year’s #1 event, for God’s sake); hence my exhaustion and accompanying short temper must be thrust aside … and downright cheeriness and spirited engagement must become the invariant orders of the day. Besides, such cheeriness, even if feigned, cheers me up first and foremost!
(Via Paul Kedrosky’s Infectious Greed.)