How to Treat Customers
What's most interesting to me is how new companies are trying to tap into customer enthusiasm to build not only value for their customers, but a community. The companies that really succeed at building a community will find it a double edged sword--their communities will be their biggest asset, and the hardest thing to change. At the same time, it's done great things for companies like Flickr, and it's a welcome change to be treated as a person, rather than as a monetizable eyeball.










