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Choicepoint Roundup, March 6

(Posted by adam)

All my prior Choicepoint posts are listed here.

Posted by adam on March 6, 2005 at 12:07 PM in Choicepoint . You can: comment, view comments (3), see trackbacks (0) or search Technorati.

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The awkwardness with which ChoicePoint handled this is illuminating. At seemingly every turn, they say or do something which undermines their goal, which I presume to be crisis management/public relations.

Note to B-school brand-management faculty: this one is a potential antipode for Tylenol in the "how to handle crises that threaten your viability" department.

Posted by: Chris Walsh | March 6, 2005 12:26 PM


I just got the call from ChoicePoint, they wanted to update my account contact information and will be emailing me a new application, so I guess I am in the 2% of their market to be rescreened. I wonder if I'll make it through.

Posted by: Thomas Kemp | March 7, 2005 9:22 AM


From emailing, Mr. Kemp is an actual customer of Choicepoint. If you are not a Choicepoint customer, that is, if you don't see a monthly bill from them, they WILL NOT be calling you, and you should be very suspicious if they do. Take a number where you can call back, and call Choicepoint and your local police department for fraud.

Posted by: adam | March 7, 2005 12:30 PM